I really like the simplicity of this extract-only recipe, which uses only four ingredients to produce an easy drinking but delicious beer. Briess CBW® Golden Light LME is a nice choice for this almost single-malt beer. This extract, which Briess has been producing for almost 30 years, is made from 99% base malt and 1% […]
Campaign with Helms Workshop to reintroduce Austin Beerworks Peacemaker, renaming it “Anytime Ale.” The term clarifies when the brew is best enjoyed: specifically, any time. With a beer that’s great at any moment, you should always keep a few on hand— so a multi-pack made sense. But how many?
Agency: Helms Workshop
Video Production: Beef and Pie Productions
Copywriting: Mike Woolf, Christian Helms & Michael Graham
Web Development: Source Pixel Foundry
I have observed that in today’s work force, bosses have fewer requirements
1. Show up on time
2. Stay all day
3. Don’t steal
4. Do you know anything at all
If you are really good at a three of those you can fudge on one of them.
via Homebrewers Association | AHA Forum https://www.homebrewersassociation.org/forum/index.php?topic=20248.msg257679#msg257679
What do people do while waiting for wine grapes to ferment? Enjoy a beer, of course. Charlie Bamforth, the head of Malting and Brewing Science at UC Davis, explains beer-making and reveals how to pick the freshest pint when you’re at a pub.
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John Kenneth Galbraith famously referenced cognitive dissonance before it was even called that, stating “Faced with the choice between changing one’s mind and proving that there is no need to do so, almost everyone gets busy on the proof.”
Created by Active Ingredient Creative Studio
FEATURING MUSIC BY
JP Maurice “Mistake”
COLOUR GRADED BY
WITH SUPPORT FROM
Honda Celebration of Light
Marcus Von Albrecht
Don’t measure anything unless the data helps you make a better decision or change your actions. If you’re not prepared to change your diet or your workouts, don’t get on the scale.
via Seth Godin’s Blog on marketing, tribes and respect http://sethgodin.typepad.com/seths_blog/2014/08/analytics-without-action.html