<a href="http://www.nytimes.com/2003/11/27/business/27coke.html?ex=1385269200&en=246637c394370cf8&ei=5007&partner=USERLAND">Subway Chain Chooses Coke, Displacing Pepsi</a>: “In the latest volley of the cola wars, the Coca-Cola Company announced a deal yesterday to become the exclusive supplier of fountain drinks to Subway Restaurants, wooing the chain away from its partnership with thePepsi unit of PepsiCo.
“The deal, which will put Coke fountain drinks in Subway’s 20,000 restaurants around the world, will be effective in 2005. Pepsi had been the primary provider of fountain drinks served in the Subway chain since 1988, although Coca-Cola did supply about 15 percent of the restaurants with fountain drinks, bottles and cans.
“Subway’s decision to shift its business to Coke widens the Coca-Cola Company’s lead over its competitors in the fountain business, which includes beverage service in restaurants and movie theaters.
“Coke has about 68 percent of the domestic fountain business while Pepsi has 22 percent, according to Beverage Digest, a publication that tracks the industry. The fountain business is the second-largest sales channel for Coke and Pepsi after supermarket sales.”
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