<a href="http://www.dilberito.com/why.htm" title="Dilberito: Why?">Dilberito: Why?</a>: “Founded in 1998 by Scott Adams, creator of the comic strip Dilbert™, and Jack Parker, food research and development veteran, Scott Adams Foods plans to make waves in the food industry. ‘Quite simply, we want to change the way people eat,’ says Scott Adams, CEO. ‘Scott Adams Foods started as a personal quest to find foods that were nutritious, fast and easy to make, and most important, taste great. When I found that it was impossible to find anything like that, I knew that we could do something to make the world a better place, and make some money in the process. It’s called enlightened capitalism.‘
“Scott Adams is enjoying creating a corporation modeled after tenets set forth in his best-selling book, The Dilbert Principle: Create a vision, hire good people, then get out of the way. True to his word, Adams created the vision for the company and hired one of the best minds in the food industry, Jack Parker, to run the operation. The company’s first creation was the DILBERITO — a delicious handheld meal fortified with 100% Daily Value of 23 essential vitamins and minerals.”
No fixed plans. Not intent upon arriving.