A new survey commissioned by The Association for Dressings and Sauces reveals some interesting facts about consumers and condiment sauces, including salsa, salad dressing and mayonnaise. In the recent survey of 1,000 Americans completed by Synovate, salsa and ketchup tied for the “favorite” condiment with mayonnaise, salad dressing and barbecue sauce close behind. Mustard was the most popular “second favorite” choice.
Salsa’s strength is in the West, where consumers are more likely to love salsa, be frequent users and to have some on hand at home. One in four of the people surveyed named salsa as their favorite condiment. Compared to consumers in general, those who prefer salsa to any other condiment sauce are more likely to be extroverts. It is not surprising, then, that they are more likely to turn toward social activities in their spare time. Salsa-lovers are the most motivated of any other group. If it’s true that you are what you eat, then salsa lovers have that hot and spicy “kick” that motivates them like no other! [Food Ingredients Online]
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