Re the tag line in a Beck’s Beer commercial:
Philadelphia Daily News | 01/21/2005 | Joe Sixpack | Mr. Sixpack’s 3rd annual ‘State of the Sleaze’: “Friends and beer. The trick is never confusing the two.
“What ‘trick’? It’s easy to tell the two apart. Beer is always by your side, joining you in life’s best moments, comforting you when you’re down. Friends, on the other hand, steal your beer.”