Shared: return guest Charlie Papazian – BrewBoard

return guest Charlie Papazian – BrewBoard

Use one pot. Add DME. Add 1 gal of cold water. Stir. Dissolve. Then add 1 more gal of hot water. Add hops, bring to boil and etc.

I imagine the same method as demonstrated here.

Use a 1/2 tsp of cinnamon when you mash: minimizes hot side aeration…

Do a protein rest at 133 degrees F for 30 minutes before the conversion mash at 155 degrees for another 30 minutes… resulting in a terrific dense creamy head…

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p>…and this one sounds like this. I think I’ll try the night horse protein rest at 133 °F, instead of 120 °F.

Shared: Social Media Explained — With Donuts

Social Media Explained — With Donuts by Ray Basile on iPhone Savior:

Social Media and Donuts @ThreeShipsMedia

 

The creative team at Three Ships Media didn’t plan on their hysterical “Social Media and Donuts” post to go viral. But after making the rounds on Facebook, the team has proved that “sometimes the best ideas are the easiest.”

“There are plenty of projects that can and should require hours of work. But sometimes the best ideas – and the most successful — are ones that fly off the hand,” said Adam Rhew.

“We used donuts because we had just been talking about a weekend road race in which participants ran two miles, ate 12 glazed Krispy Kremes, and ran another two miles. The whole thing took us all of five minutes.”

Rhew explained that it would have been easy to mock up something using Illustrator or Final Cut Pro instead of deliberately keeping it simple. There’s no denying that this hand-tooled communication delivered through Instagram is perfectly inspiring.

“In this case, the low-tech, lo-fi approach worked. Why make life more complicated than it needs to be?” Rhew added.

[Instagram Photo by Doug Ray