Shared: The Art of Non-Conformity » How to Make Decisions

The Art of Non-Conformity » How to Make Decisions:

The psychologists Amos Tversky and Eldar Shafir offered college students a five-dollar reward for filling out a survey. When given a five-day deadline, 66% of the students completed the survey and claimed their rewards. When given no deadline, only 25% of students ever collected their money.

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