Potato chips may not be the most healthful food, but Pringles is going to introduce a chip this summer that is going to make you smarter — well, kind of.
That’s because the chip maker is using new technology and a partnership with the makers of Trivial Pursuit to print trivia questions right on a chip.
Every chip will include a multiple-choice trivia question with the answer printed upside down…
Pringles won’t reveal what its technology is, but assures that it’s safe. The questions are printed with a food coloring that won’t alter the taste of the crisps. [Guerrero]
Guerrero, Lucio. “Chips as brain food?” Chicago Sun-Times. 20 April 2004. <www.suntimes.com/output/lifestyles/cst-nws-pringles20.html> (20 April 2004).